PPC ROI Calculator

Use this tool to calculate the return of your PPC campaigns.
Simply adjust the sliders to match the details of your campaign and the calculator will do the rest!

Projected Monthly Spend

Normally we recommend you start with a minimum of $500 for ad spend per month to start off.

$ 500

Expected CPC

An average CPC (Cost Per Click) varies by each industry but can range on average from $1.00-$50.00

$ 1

Target Conversion Rate (The number of enquiries from the visitors)

A great, campaign will generate anywhere from 10-15% conversion rate.

1 %

Average Sales Price

The average amount a customer normally spends with you for each deal.

$ 0

Lead to Customer Rate

What is your lead to customer conversion rate? i.e. if you have 100 leads and you close 10 deals, the percentage will be 10%.

0 %


Number of Clicks
(Total Visits)
Number of Leads
Actual Number of Customers
Total Sales
$ 0
ROI (Expected Profit)
0 %


This calculator is not definitive on how your Google Adwords Campaign will eventually be as alot of the data here varies i.e. conversion rates, sales price etc.


Looking to run a Google Ad words Campaign? Speak to us about Web Delegate PPC or speak to us about your requirements here.