There are a few reasons why you need website maintenance services. We will go through them

The majority of customers or prospects will look for your website

Before making a purchase online, 87% of people conduct online research. People that are considering buying a product from you will likely end up on your website.

If your website gives them a negative impression of your company, possibly from a breach of customer data, they’ll likely continue their research on your competitor’s site, and you could miss out on a sale. This is the importance of security patches.

It’s your company’s impression

It’s becoming more and more simple to create a website that looks well-designed and professional. There is an expectation for a professional website from professional companies. If your website doesn’t deliver on the promise of professionalism, your customers will often go elsewhere.

In this post covid19 world, people are making decisions based on what they see or read online. Hence, having a fast and up to date website with regular monitoring through a web maintenance service is more important.

Piece of mind & focus on running the business

Ever heard or experience the time when a website got hacked? Website Maintenance packages will prevent the likelihood of this and should it happen, there is always a team of professionals that can assist you with this. This is one of the main reasons our customer sign the website maintenance package with us.

Avoid Losing Revenue

When your website is visited by web users, users who have a poor user experience on a site, 89% will shop with a competitor instead. Regular website maintenance services prevents these poor user experiences and helps retain customers, encouraging them to stay on your site, increasing your chances of closing the deal and preventing potential customers from going to a competitor. This will help with google rankings and retains an online presence on a search engine.

Website Needs To Be Regularly Updated

In the post covid19 world, it is important to start seeing your website as a marketing tool for a search engine. Digital marketing has slowly replaced traditional marketing efforts and the website is your basis for your marketing efforts. You want to ensure that it is working fine and there are no hiccups or issues with the website, having regular backups.

Web maintenance services are essentially regularly checking your website for updates, bugs, issues that could potentially lead to detrimental result for your website on search engines. Having a website maintenance package and website maintenance plan will ensure that your website is smooth and running so that you can focus on your business.

There is always a checklist of items on a website maintenance plan to be done to ensure the website is running smoothly. Here are some of the maintenance tasks that we do for our customer on our hosting and maintenance packages.

To be done on a weekly basis

1. Check that all of your pages are loading without errors
2. Run a backup and make sure a previous version of your site is stored
3. Make updates to website software and plugins through both software updates and security updates
4. Check that all of your forms are running properly
5. Remove spam comments from pages and posts
6. Check your pages to see if there are any broken links
7. Search for 404 errors and fix or redirect
8. Write one or more blog posts to keep your community engaged with fresh content to encourage SEO traffic.

To be done on a monthly basis

1. Check the load speed of your website and ensure that nothing is bogging it down
2. Review your security scans and make sure nothing is out of place for a secure website
3. Analyze website statistics from the previous month
4. Check your local search visibility. 
5. Check your blog to see if there are any articles with outdated content that could be updated

To be done on a quarterly basis

1. Review your website design and structure  – can be it improved?
2. Check graphics and images – should anything be updated?
3. Review SEO and meta titles and descriptions to ensure they are as effective as possible
4. Test and tweak popups, forms, and calls to action on web pages
5. Review your workload for efficiencies to see if anything can be automated
6. Test your website on all devices and browsers to see if it displays correctly and there are no broken links
7. Review advertising and marketing campaigns to see if anything needs to be changed or updated
8. Restore a previous version of the website to check your backup health

To be done on a yearly basis

1. Update any reference to the current year
2. Check your website for 404 errors and if there are any, fix or 301 redirect them. 
3. Review each page for content accuracy, grammar, typos, and relevancy
4. Check any active email addresses and see if any are excessive and can be deleted
5. Ensure that your website domain name is renewed
6. Consider whether website design theme updates are due
7. Review all of your top performing blog articles and see if they can be updated with new content

These are the things part of website maintenance services that need to be done to ensure your website stays up to date.

Want to improve your website? Take a look at our Website design package for small business or ecommerce solution for small business in Singapore.

Yes sure you can it yourself. However, the same principle applies for alot of things. You can also clean the house on your own and you don’t have to hire a maid or cleaner. Being a running business, we believe it would be best to hire a professional to handle the site’s performance through performance monitoring while you keep your business running smoothly and make your business grow. Here are also 2 other options you can consider for routine maintenance.

Hire A Variety Of Freelancers

If you are looking to build your business, you can get freelancers or a web developer to help you maintain your websites through code customization. The up side is that the price for the regular maintenance is more cost effective than others but the stability might not be there.

Hire A Website Maintenance Company

This will be the most common way for SMEs in Singapore. Most companies will delegate this work to their web development company. Prices varies from vendor to vendor but it is typically in the range of a few hundred dollars per month inclusive of the hosting cost.