DIGITAL MARKETING

Adwords Services

for Self Employed

What is Adwords Services?

We helps clients manage their PPC campaigns towards their goals. From Google Ads to Facebook ads, we help our clients reach their buyers on the paid platforms that are most effective. We built our PPC management program based on what gets our clients the best results while providing the ultimate level of transparency.

Our PPC management program covers the following ad platforms:

Google Ads (Search & Display)

YouTube Advertising

Google Shopping

Twitter Ads

Facebook Ads

Linkedin Ads

Instagram Ads

Remarketing/Retargeting (across search engines and social platforms)

Packages & Pricing

Paid Digital Advertising: Account Setup

Web Delegate's Strategist will work with the rest of our SEM team to do everything from keyword research and grouping to account and campaign setup, landing page design, development, and more.

From new account setup to auditing existing accounts, Web Delegate's setup process ensures creating optimized campaigns and channels. We make sure everyone's setup is customized to their unique needs and requirements. Check our Account Setup Process. Example account setup in the table below:

Example Account Setup Pricing
Project
Price
Keyword research & grouping or audience & demographic research
$1,000
Campaign setup
$999
Landing page design, development, copy
$500
Total:
$2,499

This cost varies depending on the condition of the account, but it is typically between $2,499 and $10,000.

Services Provided:

Paid Digital Advertising: Monthly Management Fees

Web Delegate charges a monthly management fee as a percentage of spend. We converts the dollars into hours, and uses those hours to actively manage the account through the month.

Our management fees cover monthly bid adjustments, negative keyword management, campaign tweaks, reporting on key metrics, content changes, landing page adjustments, and meetings. Other projects like spinning up net new campaigns or landing pages are typically done as projects or in the setup phase.

Example Account Setup Pricing
Advertising Spend
Management Fee
< $3,000
$499 (flat fee)
$3,000 – $9,999
$499 (flat fee)
$10,000 – $19,999
10%
$20,000 – $29,999
15%
$30,000 – $39,999
15%
$40,000+
20%

How it works:

Spend level is based on a per channel/network spend (unless otherwise noted), i.e. $5k spend in Google network and $5k spend in Facebook/Instagram network is NOT a $10k spend level and would use rates based on $5k spend level.

Clients who are also enrolled in a digital marketing retainer receive a 10% discount on the above monthly management fees.

A full team of digital marketing experts works for you

Strategy

+ Paid Digital Ad Strategist
(PPC, retargeting, paid soc, etc.)

Management

+ SEM Project manager
+ SEM Coordinator

Production

+ Content Strategist
+ Web Developer
+ UX/UI Designer
+ Video Specialist

Our Approach to PPC Management

Every agency will approach PPC from a different angle. Here are the nine core beliefs our PPC program is based on:

#1. You Own the Account

Your PPC account is an asset. You paid for it to be built and optimized, and you should own it, regardless of who your PPC management agency is.

#2. Optimize for Conversions

You care about leads and/or sales, not clicks, or impressions,  or click-through-rate (CTR), or any other vanity metrics. We only optimize for the metrics your business understands and cares about.

#3. Report in Natural Language

We won’t confuse you with a bunch of PPC jargon. We provide straight-forward reports that your executive management team can easily understand and see the value in. We report on the metrics your business cares about, and spare you the technical gibberish. Unless you want to nerd out, then we’re happy to talk shop. We send clients a monthly report detailing the most recent month’s performance, and always follow up the report with a call to review it.

#4. No Silos

Our PPC program was originally built to support the efforts of our overall digital marketing department, specifically content marketing, conversion rate optimization (CRO) and search engine optimization (SEO). Therefore our PPC strategy always aims to be integrated with the larger overall digital marketing strategy which creates new opportunities and efficiencies that would have been otherwise missed.

#5. No Long-Term Contracts

Our PPC contracts run month-to-month and require 30 days notice to cancel. We believe the best way to keep a client around is to do an amazing job, not lock them into a long-term contract.

#6. No Autopilot

We manually manage campaigns on a daily and/or weekly basis depending on the velocity of the spend. This ensures our PPC managers are always keeping a pulse on the account performance and making improvements quickly.

#7. Dedicated Account Manager

Each client has a dedicated point of contact, who provides weekly updates, responds to any questions in less than 24 hours, attends weekly or monthly calls, and is available for questions whenever needed. Our account managers will also continually post updates for clients on our project management software, Basecamp.

#8. Have The Best People

At the end of the day, PPC management is a service, and services are provided by people. While we use some technology to track and tweak campaigns, the people we have managing the accounts are the reason for performance improvements. From our account managers, to PPC specialists, to graphic designers and web developers, we invest heavily in recruiting and retaining the most-talented people around. 

#9. Set a New High Score

When we take over any new PPC accounts, our goal is to set a new high score. While maintaining an account is great, that’s not what drives us. We’re passionate about showing how much we can improve when given the opportunity. It’s not uncommon for us to increase conversions by 50-90% (while driving down the costs) in the first several months.

Account Setup Process

Step 1: Questionnaires
Web Delegate prides itself on a tested and proven process that delivers consistent results. The first step of onboarding any new PPC account starts with requesting the client fill out questionnaires, not only about PPC, but about their target buyers, and their competition. We’re more than PPC managers, we’re marketing strategists who take a holistic view of any marketing challenge.
Step 2: Audit of Current Account
Our first step is to always assess and evaluate the current condition of the PPC account we’re taking over. Web Delegate has created a custom PPC account audit process and checklist based on years of analyzing accounts. This audit helps us shine light on low hanging fruit opportunities, as well as points out potential red flags. We breakdown the current account to learn as much as we can from past performance, and then benchmark all KPIs as a baseline.
Step 3: Kickoff Meeting
It’s important to start things off on the right foot. Every new client receives a kickoff meeting with the full team to review our timeline and walk through each step of the setup process. We also use this meeting for discovery where we review completed questionnaires.
Step 4: Keyword Research
If we’re running a search campaign, our next step is perform keyword research (based on any missing opportunities found in the audit). We break our proposed new keyword list down into groups and submit back to the client for approval before inputting keywords into the account.
Step 5: Account Setup or Restructuring
This step includes optimizing all the various account settings, such as:
• Campaign setup
• Ad Group setup
• Ad Copywriting & Testing setup
• Match Type setup
• Extensions setup
• Bids setup
• Goal Tracking setup
• Call Tracking
• Ad Design (for display and remarketing campaigns)
• Negative Keywords setup
• Audience/In Market Targeting setup
Step 6: Ad Writing
Writing PPC ads is a balance of art and science. The ads need to be persuasive, yet informative, yet direct, all within very tight character limits. Luckily Web Delegate has a team of experienced copywriters who have been writing PPC ads for years. We also consistently test ad copy to determine what works best, so we have an arsenal of data to build off of.
Step 7: Ad Design
If we’re running display campaigns, Web Delegate will design multiple flights of ads in the chosen ad platform’s recommended ad size dimensions. Our ads are designed to be enticing and eye-catching, while still representing our clients’ brand.
Step 8: Landing Page Setup
The ads are only half the equation. To have meaningful PPC success, the ads need to drive users to a landing page that will convert them. Vital will help write, design, and develop best practices landing pages for your campaigns. We’ve formed our own landing page best practices based on years of testing different landing page formats.
Step 9: Report Creation
Web Delegate creates a custom dashboard report for each client. To start off, Web Delegate imports in all historical data and then we update our main dashboard report every month. Web Delegate reports on metrics in plain english. We pride ourselves on reporting in the language of your business (leads, sales) and we don’t try to mislead you with vanity metrics. We provide and review reports with clients on a monthly basis. That said, you’ll always have full access to your account and can log in at any time to review metrics.
Step 10: Weekly Calls/Meetings Scheduled
It’s critical that we’re constantly communicating with our clients about the status of their PPC campaigns. Therefore, we schedule weekly (or monthly) calls/meetings to provide status updates. The size of the campaign and budget will determine if a weekly check in is required, or if a monthly check in will do.
Have questions?
Think we might be a good fit?
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