Web Delegate EDG Grant Singapore


The Baking Portal .

The Baking Portal .

Founded by a half-a-century aged couple who have strong interests in Baking. Husband, Charlie with 30 years of aviation background, now turned his passion into baking. He had attended many baking classes and will continue to upgrade various unique baking knowledges locally and overseas. Inspired and motivated by the success of their pilot project “Simply Baking Club”, they decided to start up a small baking studio to feed their big passion for baking. Hence, THE BAKING PORTAL is founded on 25th December 2020.

THE BAKING PORTAL is a cozy place to let fellow bakers share their baking knowledges with peoples who likes to bake.

About The Baking Portal WooCommerce Store .

  • Challenge
  • Process
  • Results


The baking portal requests that we build an ecommerce website for their newly started bakery business. As the founders of this bakery are about half-a-century old, they have little to no experience with e-commerce. Getting them onboard the digital platform was a challenge as they were fearful of making mistakes when using new technology and lacked the skills to use them. With that, we also need to provide them with appropriate coaching sessions to quell those fears and equip them with the relevant skills to run the e-commerce website.


1. Build a woo-commerce website based on the needs and requirements of The Baking Portal.
2. Made customized changes to the website to align the needs of both the company and the customers.
3. Integrated plugins and payment gateways to add extra functions to the e-commerce that enhances convenience for the customers.
4. Uploaded content such as company and product information provided by The Baking Portal.
5. Pilot tests were conducted to check the readiness of the platform before fully implementing the e-commerce site into the operations of the business.
6. Maintenance of the website was also conducted to keep their website updated and relevant to the customers.
7. Coaching sessions were conducted to equip the admin with the relevant skill sets to operate the website.


1. 70% increase in user views of the website.
2. Higher conversion rate onsite which in turn helps to generate more revenue.
3. Increase lead generation by having a contact us section for interested consumers to leave their contact details.
4. Increase in average session duration of visitors on their website.
5. Raise brand awareness and better connect with their potential customers.
6. Broaden reach of the company as the e-commerce website acts another point of contact for the customers

Get in touch with Digital Squad today and find out how we can help establish you as a market leader as well.

Step no.

01 .

Understanding Your Needs

We start with a formal interview of your needs and requirements as well as understanding the nature of your business.

Step no.

02 .

Website Design & Development

We understand that every company is different, hence we do our best to develop and create the best design to fit your company’s image. 

Step no.

03 .

Customizations and Integrations

We recognise that being able to customise your ecommerce website to align with your company offerings is crucial to the success of your business.

Step no.

01 .

Website Maintenance & enhancement

Maintenance is vital to all businesses to keep the e-commerce website relevant and to stay competitive. To do so, we help companies maintain their site by uploading the content and backing up their websites to ensure no data is lost. 

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