E-commerce Web Design and Development & SEO Campaign

Chia Network

Chia Network

Under the leadership of  Founder / Academic Director Mrs. Elena Kanevskaia –  Russian  Prima Ballerina , Choreographer  and former Artistic Director and Balletmaster of a professional ballet company, SORBS’s international  dance faculty consists of skilled, professional  Russian , Singaporean, Japanese, Korean Teachers with the years of experience in the Dance Education and Performing Arts industries.

Premier School of Russian Ballet. Singapore (SORBS) was established in 2012 as a unique institution, specialising in pre-professional  dance education for Children, Adults  based on the world recognised Russian “Vaganova “ professional ballet educational curriculum.

About The Awakened Journey E-Commerce Website & SEO Campaign

In this new digital world, website is not just for information display. The website now must be modern, clear and user-friendly to attract the users. 

School of Russian Ballet Singapore reached to us to revamp their website. The old site has been there for years. The design was old fashioned and hard to use for both users and admins. We helped them to build the new website and display their information in a nicer way. Users can easily find the courses, gallery and share on social media and their friends. We also helped to host their website to ensure the website performance.

Below are the challenge, process and results for this campaign.

web design singapore


Issues we met when project started

Silverfox Studios requested we audit their existing SEO campaign and recommend a strategy to improve their current performance in a highly competitive market for interior design.

With a global market, development of an international SEO roadmap was required.

We did the basic SEO package with them and optimise the on page SEO for them.

They wanted to gain awareness on their recent projects in Hong Kong and we recommended them to do a PPC campaign in Hong Kong.

web design singapore


How we fixed the issues

We undertook the following steps to craft a SEO and PPC strategy for Silverfox Studios:

  • Comprehensive keyword research.
  • Competitor keyword rankings.
  • Competitor link-building strategy.
  • Established purchase intent for short vs long tail keywords.
  • Comprehensive technical and site architecture audit.
  • We used our internal software to determine the highest value keywords in terms of search volume and estimated CPC
  • Made use of historical data from their Google Ads campaign to determine which keywords were most valuable in terms of generating enquiries and leads 
web design singapore


How we helped Silverfox Studios

  • Silverfox Studios dominates SEO visibility for their brand name on Google.
  • Users are able to find out more information on Google.com about Silver Fox Studios.
  • Ran 2 PPC campaigns for them in Hong Kong.
  • Marketed 2 recent projects – Man Wah & The Aubrey.
  • Silver Fox Studios advertisement now appears whenever a user searches for interior designers for hospitality and also for the projects that they do.
  • We do not share actual returns on investment from the ads as this are confidential information to our client.

Before vs. After

We monitor the site health. This ensures the website are bug-free and get ready to rank higher on Google Search.

Site Audit (Before)
Site Audit (After)

We started running a PPC campaign in Hong Kong for Silver Fox Studios.

Search Results for Man Wah (Before)
Search Results For Man Wah (After)

Our Procedure

Step no.

01 .


We start with a formal interview of your needs and requirements as well as understanding the nature of your business.

Step no.

02 .


We understand the necessary elements to design and develop websites that streamlines user experience while optimizing your content.

Step no.

03 .


We recognise that being able to customise your e-commerce website to align with your company offerings is crucial to the success of your business.

Step no.

04 .


We recognise the importance of testing and maintenance of the system to ensure that the system is in good condition.

Talk With An Expert

Our expert account managers will recommend which packages are right for you.

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