We all know the importance of having a well-structured website. But simply having the website up and running is not enough. Regularly updating and doing website maintenance is crucial to ensuring that your site is running at full capacity.
So we thought we’d address why website maintenance is important in this article.
Investing in a website is like buying a car , you get more value by following a website maintenance plan and implementing software updates.
It Improves Security
Website Security is the number one reason why website maintenance is important – and the primary problem that often makes news headlines. It doesn’t matter if your business’ website is on WordPress or some other platform, if it uses many plug-ins or not, or if you have an online website store – hackers around the globe are always searching for a vulnerability and preventing security breaches before they happen is essential.
When your business uses WordPress (which we, at Web Delegate, recommend) or a similar content management system (CMS), it’s important to make sure that you are always running the most up-to-date version. This ensures that WordPress’ latest bug fixes and security patches are installed on your website.
Sure, some hackers want to go for a “big hit” and steal tens of thousands of credit card numbers or passwords, but most don’t. In fact, lots of hacks occur where malware or a Trojan Horse is uploaded to your website. This causes problems not just for you, but potentially for every person who visits your website too. How do hackers get in? They exploit the weaknesses in the website’s outdated software and security patches. Just like a thief will look for an unlocked door or an ineffective security system, hackers actively seek out old websites because they are easier targets. When you website is down, it might lead to downtime for your business or even lost revenue for an ecommerce website.
We can’t say it enough times, making sure you have a website maintenance plan or website maintenance service is so important.
Want to improve your website? Take a look at our Website design package for small business.
Optimize Website Visitors Experience
If your website’s theme and template files are old and outdated, they may not display properly on new versions of web browsers and mobile devices. But, when you perform regularly scheduled website maintenance, you can be sure that the most current version has been installed and is working properly on your website.
In addition to making sure your website displays correctly, you also want to keeping your website maintained to make sure the user experience is fresh, exciting and relevant. Also, sometimes when your website is hacked, in our maintenance package, we will help to reboot your website.
It Boost Website Traffic
In order to provide searchers with the best quality content, search engines raise rankings for website that are updated regularly. A higher ranking increases your site’s visibility, which increases the likelihood that your content appears when your target audiences search for relevant keywords. Updating your website with valuable information, fixing broken links, removing duplicate pages, and keeping your content updated will help drive both new and returning website visitors.
It Backs Up Your Essential Files And Materials
We all know that your website is your marketing tool. You might have been running Google Adwords or Facebook campaigns that lands on your website. Having a back up and enabling it to restore back to the previous version is critical as you are losing ad money. This is why having a website maintenance package is important.
It will also save you time and effort if you are to redo the website again with another website vendor.
So… What sort of website maintenance or website maintenance services do I require for my website?
The answer to this varies from website to website. It depends on how extensive, how large is your website and generally how important is the website to your business. Generally, in 2021, most corporate or ecommerce websites have some website maintenance services engaged with their website vendor. This is in part to enhance security and also to assist the company when they start on their digital marketing plans. As mentioned above, website maintenance will help you in your website search engine ranking which enhances your overall digital marketing strategy.
Majority of websites would require small tasks that involves website design and web development. This are the minor fixes to the website, security updates, software updates , web design, fixing broken links, solving your 404 error pages, content upload and bug fixes.
A quotation on website maintenance services or website maintenance packages can be found in here. Most companies charge customers on a per hour or per month basis.
Thanks For This. How much Does Website Maintenance Cost?
Website maintenance cost varies from vendor to vendor. A large portion of website maintenance cost is in the wages of the staff that works on the website maintenance for your website. A good web design company will have a comprehensive website maintenance plan or website maintenance services that will be sufficient for your business.
If you are reading this in Singapore, a fair rate for website maintenance cost will be somewhere in between $200-$300/month that is charged by most website vendor. Again, for ecommerce websites, it tend to be more expensive to do website maintenance as compared to a typical corporate website.
As you scout around for website maintenance packages you can take a look at our Web Delegate Maintenance Package as part of your consideration.
You can also take a look at the breakdown of the tasks and also the FAQs For Web Delegate Website Maintenance.
Can I do Web Maintenance On My Own?
As with most things, you can most definitely learn website maintenance or web maintenance on your own. One of our favourite reference link is written by Sharp Hue and we recommend to check it out.
However, most clients would rather take up a website maintenance package because they would rather spend their time on digital marketing efforts or even to run the business. It will be more valuable use of time than doing web maintenance.
Also given that website maintenance is pretty mundane, most customers end up like the image below.
Why Are More And More Companies Doing Website Maintenance?
As companies start to digitalise, their website becomes more important in how customers perceive them. From our recent experience, web design customers no longer just want an informational website. They want their websites to be able to generate leads or help them in optimising their current work process i.e. ecommerce. There is a huge emphasis on digital marketing and using the website to generate leads for the company. For SMEs around the world, digital marketing is usually the #1 method for most companies to generate sales.
Hence, with the importance of website to a company, more companies are seeing their website as a storefront or a marketing channel to their prospects and customers. Naturally, website maintenance services are in great demand.
This is also accelerated by the global pandemic in 2020 where there was a great shift in consumers moving online.
Companies engage website maintenance services for a variety of reasons and depending on the scale of their website. If you are interested to be in digital marketing and to scale up your online presence, website maintenance is crucial in your success.
On the same note, having an attractive website to illustrate what you provide is also important. You can take a look on our other article on how much should web design cost.
If you are looking for a web design and development company that can take your website global? Do contact us today to get started.