Have you wondered what website features people love? For your website to successful, it should not only look good but also provide a seamless user experience for visitors. This is why good usability is important. It will set your website apart from your competition.
In web design, good website usability is about making it easy for visitors to find the information they need quickly and easily. There are many ways to improve the usability of your website.
Experts also found that people prioritize access to content over trendy designs. Overall, people prefer design elements and website functions that help them discover relevant content.
In this blog, we would give suggestions on what to include in your websites.
People prefer websites that are easy to use and navigate.
Almost everyone believes easy navigation is the most useful website feature. when people want to search for specific things, they do not want to be redirected agian and again, they love to get the information they want immediately. That makes the navigation feature important.
A website that’s easy to navigate provides users with faster, more efficient access to content they want.
People prefer a website with a clear menu structure that makes it easy to maneuver between pages. Amazon is known for being easy to navigate, despite its high volume of content.
On its homepage, Amazon presents options for users to navigate and explore the site. By making menus easy to access and darkening the rest of the screen, people can focus on shopping categories and bypass the tempting offerings on the home screen.
Businesses should follow Amazon’s example and prioritize functionality and navigation for their users. Not doing so could mean losing potential customers.
Allow for easy communication
Sometimes people can’t find the specific info they’re looking for on your website or they just want to speak to someone directly. Make it easy for them to do so. Don’t bury contact information. Have an easy-to-access Contact Us page that provides all the details someone might be searching for – addresses, phone numbers and email addresses. Also, consider adding a live chat option to your site.
This provides visitors with quick access to your company’s representatives and can help you rapidly address a wide range of questions and inquiries. Live chat can also help increase conversions and customer satisfaction.
The customers would also feel welcomed if they could greeted even its a robotic reply. Therefore, it is important to have a easy to find communication channel.
Fast Load Times
Nothing is more annoying for website visitors than a website that takes long to load. In fact, slow speed is one of the main reasons why visitors leave a website. Making sure your website loads within 4 to 6 seconds is important for good usability. It also affects your search engine ranking.
You can use free tool such as Pingdom to test the speed of your website and to get suggestion on what you can do to improve your speed.
Third-party website plugins and widgets including website tracking, social media, to be one of the most common factors that affects website speed. Try to limit their use and only use the ones that are absolutely necessary.
It is also one of the main reasons visitors leave your site. Customer expectations have changed significantly in recent years. A typical customer will only wait for a few seconds for your page to load, after which they will most likely navigate away to a competitor’s site never to visit again.
Social Media as an Extension of Website
Links to social media accounts are important for people browsing a company’s website.
More than two-thirds of people think that links to social media accounts are extremely or somewhat useful. Almost 40% of website users think social media profile links are extremely useful. Only 13% think they are not useful at all.
Social media account links fall below descriptions and visuals among users’ favorite website features but above “About Us” pages and company blogs.
This preference for social media may be due to the immediacy offered by platforms like Facebook and Twitter. Company social media profiles typically offer the same information as an “About Us” page on a more accessible medium.
“It’s more convenient for users to learn about companies and products on social media,” Conrad said. “Companies are only going to use a social media platform if it’ll help their business grow. Their presence on social media depends on the industry and if the platform converts.”
Businesses should use social media to connect informally with their users. Content on a company’s social media page should be just as current and useful as the main website. Social media integrations also provide valuable social proof, allowing users to verify a company’s legitimacy across platforms. Icons for Facebook, LinkedIn, Twitter, or Instagram tell people where they can find the company on social media
Smart Contact Details Integration
Part of ensuring that your audience has a seamless user experience is by making it easy and hassle-free for them to contact you. The first thing you need to do is to make sure that when they click on the phone icon or the “Call Us” call-to-action, it should already be connected to the viewer’s phone. This will save them time from having to manually type in your phone number in their phone just so they can give you a call. The same thing goes for email addresses that it should also be connected to their email application so that they can easily send you an email if they want to.
As for your location, it also helps to pin your address in Google Maps so that it’s easier for your audience to locate your office. These things may seem minor, but they can highly contribute to converting browsers to enquirers when they are implemented.
Testimonials and FAQs
Website credibility is crucial for SEO rankings as well as user engagement. This reliability is built by adding reviews and testimonials for previous customers or leading influencers. As users begin to trust a website, they will visit it more often. Google algorithms pick this as one of the factors that determine search engine rankings.
Frequently asked questions also play an important role in keeping users attracted for longer. Answering user queries help them connect with a brand and believe that this specific company is willing to put in the effort to understand and address their needs effectively.
Huntsville website services offer consultation and integration of features that have been proven to enhance the amount of people interacting with a website. At the end of the day, it is the user who is the hero of the story and he has to be given centre stage. They love and appreciate this gesture by rewarding business with trust and revenues. It is a win-win that requires just a small effort on part of businesses to make sure that their websites have all the features that users love.
Besides all the website features introduced above, we still have to bear in mind that website content remains key to engaging users and driving conversions online. People want both images and written product descriptions, so companies should use design techniques to display content in a way that isn’t overwhelming. Although people aren’t spending as much time online reading company blogs, websites need thoughtful, relevant blog content to rank in search engine results.
By making website users’ needs a priority, companies can increase their web traffic and conversions. All it takes is listening to what people really want.