“Backlinks,” meaning sites that link to your site, are, for most search engines, the supreme ranking factor. So is getting more organic traffic. Have you wonder how to get backlinks for your website?
Traffic is directly related to the quality of the backlinks your website has, the more authoritative websites that link to you, the better rankings and traffic you’ll get.
While getting links to your site can be tricky, you don’t necessarily need to buy backlinks, though many content creators do. So, before you break the bank on backlinks, you should know that there are many easy ways you can get more backlinks for free.
In this blog, I will share several ways to increase backlinks for your website.
Create skyscraper Content
Skyscraper content is a link building strategy that involves finding existing popular content online, improving it, and duplicating the backlinks. Simply search Google for your topic of choice. For example, if you want to write a guide on social media marketing, type “social media marketing” into the search bar. The results that show up on the first page are the most popular and should have the most backlinks.
Choose an article from the first page of search results and write your own post that’s 10X better. You can make your article longer and more in-depth, add quality images that the original article is lacking, or add extra information that wasn’t included.
Your new and improved content should soar high above the existing content on search engines. Then, use a backlink checker tool like the one from Ahrefs to discover the original article’s backlinks. Once you find all of the sites that are linking to the original post, you can reach out to those sites, introduce your superior article, and encourage them to link to your article instead.
Backlinks through infographics
Infographics are one of the most popular methods for bringing traffic to your website and gaining valuable backlinks. They’re also great because they’re easy to understand and share. Everyone loves visual data, right? That’s why the demand for infographics has increased considerably. Consider that influential online publications like Mashable publish numerous infographics from all over the Internet.
Now, choose your infographics carefully: Each one should include a unique and interesting story for your audience. To make your selection, follow currently trending topics and see what people are looking for, then create your infographic using statistical data. To get started, research and gather data for the content. Then find someone to make your content visual. There’s a misconception that creating an infographic is expensive; that’s not always the case. Figure on an average price between $150 and $300.
Assuming you may earn 10 backlinks per infographic, you’ll be paying $15 per link. For five backlinks, the price will be $30 per link. That’s very cheap for backlinks earned through webmaster moderation. And if your infographic goes viral. you win even more.
Try using Dribble to find designers with good portfolios. Contact them directly by upgrading your account to PRO status, for just $20 a year. Then simply use the search filter and type “infographics.” After finding someone you like, click on “hire me” and send a message detailing your needs and requesting a price. Fiver is another place to find great designers willing to create inexpensive infographics. Next, once the infographic is ready, you need to make it easy for others to share it. To do this, create your own embed code using Siege Media generator.
Comment on high-quality blogs
One of the easiest ways to get backlinks is to comment on blogs. But, blog commenting has to be done right. You can come across spammy if you comment on a ton of blogs without any reason behind it other than to get more backlinks. To avoid coming across as a spammer, think about blog commenting as a way of engaging with the community. Leaving comments on blogs gives you a chance to interact with your peers and contribute your thoughts or advice. When leaving a blog comment, follow these steps: Acknowledge the original poster by name and add a compliment. For example “Hey John, another awesome post!” Offer some tips you use that could help the author or other readers.
Add a link to your site or a relevant blog post of your own Be aware though, when adding a link, the blog owner could trash your comment thinking your link is spam. To avoid this, you should have an account to comment or use the comment tool to add your URL in the right place. Don’t just comment on any blog though. Be sure to choose high-quality blogs with a domain authority of 60+. You can check the domain authority of a blog using a tool like MozBar. This strategy works just as well for online forums. Try searching the web for forums related to your niche and join in on the conversation there too.
Spy on your competitors
If you are serious about getting more organic traffic, staying up to date with your main competitors’ online marketing strategies is mandatory. You have to spy on your competitors on social media and look for their link-building or earning techniques, as well as their content-marketing methods. Here are some tips:
Set yourself up for alerts when competitors are publishing new content on their websites.
Subscribe to their email newsletters or follow them on social media. Another smart way to catch up with their new content is to create a Google alert for the keyword “site:yourcompetitor.com.” For example, if my competitor is TechCrunch, I can set a Google alert using the keyword: site:techcrunch.com
Know when and what backlinks your competitors are building or earning.
This will help you replicate their best backlinks and better understand what methods they are using to promote their website. If they are getting links through guest blogging, try to become a guest author on the same websites. If most of their links come from blog reviews, get in touch with those bloggers and offer them a trial to test your tool. Eventually, they might write a review about it.
You can also get more backlinks to your site by giving other businesses some love. If you love a product/service, you can offer to give that company a testimonial in exchange for a link back to your website. Most companies use testimonials for social proof and they’ll display them prominently on their homepage or a page dedicated to customer success stories. For instance, these happy Shopify users shared their testimonials and got a link back to their own websites.
Choose products and services related to your industry or ones that help you run your business. Remember, make sure the products you choose have a website with a high domain authority (over 60). Associating your website with a big-name website will give you higher-quality backlinks.
Promote your content
Great content won’t get you backlinks unless you know how to promote it right. You have to get out in the world and do email outreach to promote your best articles. One of the best strategies to do this is to contact bloggers or websites running weekly or monthly roundups. Again, you can use Google and search for queries like “keyword + roundup.” Make sure you choose, in order to see results only from the past week or month.
Then contact the webmasters and give them a quick introduction to your website. With your message, send a link to one of your best tutorials or guides. If they find your resource useful, they may link back to you in their next weekly roundup.These bloggers are constantly looking for great content, so they definitely want to hear from you. As with the other techniques, make sure you do not abuse your relationship with any webmaster by asking for a link directly.
Influencer marketing has become increasingly popular in recent years. Influencer marketing is a form of social media marketing where products/services are endorsed by social media personalities with a dedicated following. When you strike up a deal with an influencer, they can promote your website, link to it, write about you, share you on social media, and more.
Paying an influencer to promote your website might seem pricey, especially for influencers with millions of followers. But luckily, you can work with micro-influencers (with followings ranging from 10,000 to 100,000) for a more affordable price and typically, more engagement. Plus, some influencers are willing to promote your website in exchange for free products instead of cash. So, work out a deal that benefits both parties.
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