Guide to Content Marketing [Part I: Introduction]

In this article, we delve into the surface of Content Marketing and 3 simple steps you can follow in order to achieve ultimate success. 

What is Content Marketing?

In a nutshell, Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action. 

When making a Google search for a product or service you want, the top tends to consist of ads, product ads and even local listing adds. 

What you should be paying attention to are the results in the middle called the Organic Search Engine Optimisation (SEO) results that you don’t have to pay for. The results are earned through content marketing. In fact, 84% of Google’s revenue is driven by keywords & content they serve ads to – bringing in majority of their revenue. 

Content Marketing can take on many forms. It began in 1895 when John Deere published agricultural magazine the “Furrow” that was able to reach millions of customers in just a few decades. Now in this digital age, content marketing has evolved to other forms like podcasts, videos, and even blog posts like this one. 

All in all, Content Marketing is all about generating amazing and awesome content to suit your target audience.

How to succeed using Content Marketing?

It may be unbelievable but you can achieve success through Content Marketing in 3 simple steps.

Step 1: Understand your Target Audience

Understanding your customers needs allows you to serve them better and them to establish loyalty towards you.

Look out for their age, language, location, interests, demographics, stage of life, and their spending power. You should also follow your audience on social media analytics like Facebook, Instagram, Twitter, and many others to focus promoting your content on platform that they spend an enormous amount of time on. 

Understanding your customer’s journey is also key. Know how they discover their problem, understand it, and figure out solutions to it with the options available to them. Compare your brand to other brand’s out there and apply the data you have gathered to improving your current product to suit the needs of your target audience. 

Step 2: Find valuable keywords 

The more valuable keywords you find, the more traffic you will get! Keywords help Google understand what people are looking for.

Here’s how to pick the right keywords that will make you money. 

Using Ubersuggest:

1. Type in keywords related to your field

2. Click “Keyword Ideas” Report to get access to lucrative keywords based on search volume, cost per click, and SEO difficulty (the higher the number, the harder to rank) that you should target

3. Find keywords with less than 40 SEO difficulty as they are easy to rank

4. Browse through “Related”, “Questions”, “Propositions”, and “Comparison” to generate more ideas

5. Click on “Content Ideas” to access blog posts based on popularity from social shares to estimated visits based on Google traffic and backlinks. The more backlinks you have, the more social shares you will generate. This makes your company more popular

6. Finally, pick the blog posts that are good in quality to get traffic

Besides using Ubersuggest, you could sift through Reddit, Forums, Google Trends and many other sites to look for keywords that people often use. 

Step 3: Refine your keyword list

This step is to ensure that you have picked the right keywords to make your content more successful. 

Look for keywords that have high search volume of more than 1000 that are low in competition and group these keywords together to know where to use them. 

Think about which keywords have good profit margin, where the higher the CPC, the more money you can make if you rank for it. 

Lastly, be specific by having thorough content. 

Above are information from NailPatel.com. You can check our content creation services for more information.

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